I'm going to get real transparent for a second here. We've been attending our local church (for those newer to J2 and those who I haven't interacted with much this year and may not know me at all, that would be a non-COGOP church) for almost ten years. Been with and part of leadership through thick and very, very thin. Was glad to do it. Last year, things happened in connection with our search for a pastor (which lasted 18 months or so) that I utilized to believe that we were all being changed in a specific way. "All" here means the core of our church family. The specific change was, in a few words, becoming actual followers of Jesus' ways through the spiritual disciplines and taking on a specific way of looking at God and each other, and the world we're in.
Then, we hired a pastor that I was completely, 100% for hiring, helped interview, recommend and select. What followed was, to my wife and I, unacceptable. Of many things, one specific thing relevant to this thread. Our church bought billboards around town with one line:
www.myboringchurch dot com (I've tried to spam-proof that; the ad had the actual dot.) Well, it was simply a marketing tool for the dissatisfied and bored-of-church to visit us because we were more fun or whatever. We had never, ever engaged in that strategy and we (wife and myself) had always said we never wanted to. Our opinions were not solicited ahead of time, nor should they have been, and I didn't even know the billboards were ours until I got online to see the website out of curiosity.
That was one thing, others more personal happened that don't merit going into. But, we left in the first week of October, quietly and without so much as a squeak or even an expression of dissatisfaction. Attendance since the relaunch of our church in September had been great (averaging 150-180), and at least a few people were not believers. That's God's business and we're not gonna meddle in it. But, the whole experience, chiefly that portion of it targeting people in their own churches to try us on for size, just dislodged me and I was in there, buddy. I just have a cardinal belief that you don't monkey around, by marketing or any other direct, overt effort, with peoples' relationships with their church families. We're not in competition with each other, and it is one of the
very few things in this world that I find actually offensive. We didn't hold it against them and still don't. But, we took the things that are essential to us and we snuck out the back door so as not to dishonor God's work in lives there and to keep from destroying long, cherished friendships with those whom we served.