Postby dolfan » February 21st, 2012, 11:44 am
One thing is to create employee ID badges for the family's convenience store. One with their photos on it. Just for show, truthfully. Another is to create customer VIP cards with customer photos. After meeting with a national customer loyalty program a few weeks ago and figuring out that the only winners in the deal would be them (they contract with the gasoline brand we carry, but we're not required to be part of it), we also decided that we could do our own thing on a limited scale. But, we want it to look good.
Recently acquired (assuming the printer arrived today): an Epson R280 printer, inkjet printable PVC credit card blanks, a custom-made tray for such cards on said printer. This is the recommended set up by several businesses on eBay that sell this stuff. And, after watching some YouTube videos of how to print the cards, it seems a no-brainer. BUT, there's the design side.
Not wanting to spend money on software for a low-budget dip in the waters of this thing, I downloaded the GIMP software. I am lost, truthfully, on it. We're not looking for complicated, just clear and decent looking ID cards. I don't know how to create a template for the various cards. I don't know how to design them, really. So, there's a learning curve I need to scale, but it ought to be a small one because I just don't need that much of it.
We'll also create some price cards to clip onto our new gondola shelves for promo items. We've recently installed a large LED scrolling marquis sign outdoors and a smaller one indoors. With about 800 Facebook friends in our little community, we are simply looking for ways to do more. We're installing soft-serve yogurt later this spring and we've already acquired granita machines that we'll use to dispense granita-formulated milk shakes with. No one else anywhere close to us -- like, within 50 miles or more -- is doing anything like this that we know of. With a combination of VIP cards, Facebook, Twitter and the LEDs, we figure we can do a lot of promotional things we haven't been able to do well in the past.
Human government bears the same relation to hell as the church bears to heaven. (David Lipscomb, On Civil Government, 72).